Marketing is the means of getting your information to the desired audience in a way that compels them to take action. For retailers this may be getting a customer to come to your store and make a purchase. For events it may involves bringing attendees to an event, filling out a registration form or even purchasing tickets to a concert. Marketing takes place in a variety of formats and marketing plans are built upon continued analysis of market trends, customer needs and understanding of competitors. The marketing plan often includes use of digital and print marketing. Deriving a brand and developing a logo are also aspects of a marketing plan. Click the links below to learn more about each aspect of event marketing.