The perfect sponsorship proposal for any event is three pages long. It is a myth to believe that large scale events needs lengthy proposals to impress potential sponsors. Equally so it is false to feel that small community events or fundraisers need no official proposal at all. In working with events of all sizes I have found that the perfect proposal is made up of three pages.
Page 1: Coverpage
The cover page includes the following items:
1. Your Event Title (or logo if you have one)
2. You Company's Name (i.e. Califa Event Professionals, LLC)
3. The company you are giving the proposal to (Name or logo)
4. The event location, date(s) and time(s)
Page 2: Benefits GIVEN TO the sponsor
In this section you will outline all the benefits you can give to a sponsor. You should have a list of these items you created in your sponsorship inventory. Once you have those item, you will separate them into the following four categories:
1. Printed Recognition: This is for anything you will be able to print their logo, business name or contact information on. This can include but is not limited to banners, giveaways, t-shirts, flyers, brochures, pamphlets, etc... Specific wording and detailed examples provided in the Sponsorship Superstar e-Book
2. Virtual Recognition: Example of virtual recognition could include social media posts thanking/recognizing the sponsor, links from your website to their website or even recognition in virtual campaigns and email marketing with providers such as mail chimp or constant contact
3. Media Recognition: Do you have a partnership with a local radio or TV station? If so, work out a deal to offer something special to other organizations that jump on board as sponsors.
4. Discounts and FREE STUFF: it doesn't matter how flashy or wealthy your sponsor may be, the words "free stuff" still grab their attention. In this section you will list out all the areas in which you can offer the sponsor VIP experiences, discounts only available to sponsors and also free stuff they can receive from being a sponsor.
Page 3 - Part 1: Contributions FROM the sponsor
This section of page three gives a brief and specific list of what you are asking from the sponsor in exchange for the giant list of benefits you will give them. It is important to keep this short and sweet. The two bullet points you will highlight here are:
Page 3 - Part 2: Signed Agreement
It is also important to make this proposal professional by getting a signed agreement from both parties, yourself and the sponsor. In this section there is no need to get lengthy because you have already written out all the elements of the contract in pages 2 and 3. Therefore, the bottom of the page will simply be two signatures lines with this sentence listed above.
By signing below both parties agree to their responsibilities to one another as stated in benefits (page 2) and contributions (page 3).